The Truch School - An institute of innovation and storytelling
 

4 MONTH CERTIFICATE PROGRAM in STORYTELLING & BUSINESS Communication

 

OVERVIEW

Stories can change the way we think, act, and feel. They can form the foundations of an entire workplace culture, and they have the power to break down barriers and turn bad situations around. Stories can capture our imaginations, illustrate our ideas, arouse our passions, and inspire us in a way that cold, hard facts often can't.

Stories can be powerful business tools, and successful leaders use them to engage their teams. So, if you want to motivate others effectively, you need to learn how to tell a good story.

Corporates like NIKE hire storytellers to spread the good word around.

In this Program, we'll look at business storytelling – we'll explore when you should use stories, and we'll think about what kind of story you should tell to get the results you want. In this program, we will use storytelling as a tool to explore communication, self-expression and creative exploration.

This program is a will give you an immense command in communication management with specialisation in storytelling.

 

PEDAGOGY

The entire program is a very hands on program where the student will be taught the theory in detail but he will have to do a project in the taught topic which is relevant to his field.

As we aim that the student becomes a very good communicator, hence all the subject lead to a project which will be juried.

The theory and project sessions will happen over the weekend but student is welcome to consult the faculty coordinator any time during the week for practice & studio lessons and explorations & library.

5 days a week class schedule

  • 2 weekends : full day
  • 3 Weekdays : practice and studio : can be availed in the evenings as well

 

WHO ARE WE LOOKING FOR?

People who want to explore communication in its oldest and most entertaining style.

People who want to be communication specialist with masters in storytelling.

People who are business leaders, motivators, educators, trainers, content writer, teachers, actors, content writers, content creators, brand managers, strategic thinkers, ethnographers, designers, aspiring to be a radio jockey, actor, stand up comedian, copy writer and many more..

Anyone who seeks super specialisation in communication.

 

CURRICULUM

We will cover the following topics:

Storytelling and Communication

History of storytelling: from oral to films

World heritage of storytelling: Common communication determinants across various culture

Types of storytelling: Mythology and folklore

Communication theories with case studies

Structure of stories with projects

Creative writing: How to convert a content/presentation into a storytelling structure: Write, communicate and explore

Learn to think and communicate creatively : Creative Ideation Module

Storytelling and You

Storytelling and you: How to be a persuasive storyteller: Your Voice, body, walk, talking skills, hand and head movement

Here we will make you practice, practice and practice with video sessions to boot so that you can delivery of relevant and effective communication ……

Examples of how leaders have used storytelling as a tool to motivate and connect, as an HR tool, as a leadership tool and how you should do it.

Storytelling and business communication

Fundamentals of Brand Management

Fundamentals of Marketing

Applications of storytelling:

  • Branding and storytelling
  • Storytelling for children
  • Education and storytelling
  • Storytelling and business
  • Storytelling in design
  • Storytelling in communication
  • Storytelling in entertainment
  • Storytelling in training
  • Storytelling and therapy

Final project in your domain

YOUR Business of storytelling :

How to sell yourself as a storyteller

How to take storytelling workshops and do performances, write or act.

Personal branding, Image Management and business

Prepare your Promotion PACK:

A website and a promotion film of 90 secs each

4 Page Brochure design and visiting card design

 

FACULTY and Interaction with

Branding and Business experts

Communication and self-promotion coaches

Puppeteer and body kinetic expert: Ms Anurupa Roy

Yoga expert: Vikas Kumar Tripathi

Image management faculty

Film writer and content writer

Storytellers from various genres

Faculty coordinator: Deepti Pant : a well known oral and digital storyteller

 

ADMISSIONS CRITERIA

A Bachelor's degree or an equivalent qualification in any discipline recognised by the Association of Indian Universities is requisite.

 

HOW TO APPLY

The completed form should be sent along with a crossed demand draft for Rs. 500/- in favour of Truth Foundation, New Delhi, payable at Delhi.

 

SELECTION PROCESS

The selection process is simple yet institutionalised. Every applicant is given the opportunity to take an assessment. The written test is conducted through internet/Email and successful candidates will be shortlisted for a campus interview to be held at Delhi. The final selection of candidates will be based on overall performance.

 

CAREER OPPRTUNITIES

As a trainer, communication expert, as a storyteller, as an actor, as a stand up comedian, copy writer, radio jockey, as an educator, as a successful team leader…

And if you already are into training and education, it can help you become a better trainer and a communicator and you can become a storyteller coach for the organisations.

 

IMPORTANT DATES

Last date for submission of forms: 25 June 2014

Date for written test: 5 July 2014

Personal Interview : 6 July,2014

Final list of the candidates : 8 July 2014

Last date for Submission of Fee : To be announced.

Programme Commencement : August 2014 (Exact date will be announced later)

 

COURSE FEE

Tuition Fees: Rs.85,000/-

Other academic and administrative costs (this includes study material, internet connectivity, library fees, etc.): Rs.5500/-

Total cost of the programme excluding personal expenses and Boarding and Lodging: 90,000 INR and service taxes extra.

 

For more details, please feel free to call 91 9910114584 or email at deepti@truthschool.in

 
© The Truth School 2013
For any further details please write at deepti@truthschool.in or call at +91-9910114584