The Truch School - An institute of innovation and storytelling





Innovation is often considered key to maintaining our competitiveness on the global market, creating jobs and improving the quality of life. Innovation, creativity interwoven with storytelling helps you to explore business possibilities which are different and leadership exemplified. These are the qualities which help you see beyond design to design thinking, beyond management to leadership and also explore innovation and creativity as an effective tool for professional growth whether you are a designer or a manager.This is an MBA with a specialisation in innovation.



Most sessions will be interactive using diverse examples and exercises, case studies, classroom discussions, group exercises and presentations to create an atmosphere of learning-by-doing giving the course a 50% theory and 50% project approach. Periodic assignments will allow participants to develop skills required for the complete process of idea-generation and elaboration from doodles to full-blown campaigns, projects and business plans. There is no final examination; instead, every student has to prepare a business plan or innovation framework chosen the year and present it at the end of the course to jury members. The student will be graded based on his or her chosen specialisation. The program teaches how to conceive new products, ideas and services, and how manage innovations and also explore a deep end career strategy in this field.

Innovation will be explored in 360 degree model with students and will help them look at business strategies and business world with an eye of a creative individual.

Apart from learning at the institute each student will be offered an opportunity to work as an intern with leading agencies, design houses or corporate innovation hubs.



With every new batch of INNOVATION and STRATEGIC DESIGN PROGRAM we hand-pick a bunch of boat-rockers, mavericks, wranglers and disrupters-of-the-status-quo, and put them through a creative commando boot camp. Then we release them upon an unsuspecting world as INNOVATORS, DESIGN RESEARCHERS, FORECASTERS AND BLUE OCEAN STRATEGISTS.

Apply if you are a Graduate or pursuing graduation, have a creative mind, want to innovate, design, look into future, envisage, have conviction, love the arts, want to understand trends, colors, forms, society, technology, and the whole world around you so as to create something new and innovative. And wants to make is career as an innovation consultant, trainer or an innovation professional or just wants to improve upon his leadership and managerial skills using innovation, creativity and design thinking.



Explore ideating creatively in detail

Types of creative ideation processes and its applications: design thinking, lateral ideation, mind tools and others

Elements and principles of design: Design appreciation

Design to 3D printing

Design Anthropology and visual cultures

Applications and case studies

Types of Innovation process, case studies and examples: systematic innovation, radical innovation, incremental

Innovation, design innovation, cultural innovation and others

New Product Innovation with projects and case studies

Nurture Innovation and creativity in a business environment

Innovation processes and their application in various domains.

Types of research methodologieslike design research, ethnographic research, Qualitative research, cultural research

Forecasting and future scenario development through lifestyles, persona development and culture mapping

General management subjects and Business Strategy

Blue Ocean Strategy and Design thinking Application

Storytelling and Innovation: persona development, lifestyle and pattern definitions, exploring stories for better consumer understanding

Return of Innovation and its business application in various scenarios and departments bith business cases and projects

IPR and Patent laws

Basics of General management, Brand management, Marketing management and financial management Entrepreneurship basics and Business plan Development

Project and Dissertation



Alumni and associate alumni of:


National Institute of Design

IIT – Delhi

IIM Bangalore

NIFT – Delhi and Chennai

INSEAD – France


Domus Academy – Italy

Brisbane University – Australia

Working professionals as visiting faculty from MINDS TREE, HP, Infosys, GE, Cookson, Wipro and other reputed firms



A Bachelor's degree or an equivalent qualification in any discipline recognised by the Association of Indian Universities is requisite.

For Distance learning Program: Diploma certificate and assistance in Placement will be given only when you submit your graduate degree certificate



The completed form should be sent along with a crossed demand draft for Rs. 500/- in favour of Truth Foundation, New Delhi, payable at Delhi.



The selection process is simple yet institutionalised. Every applicant is given the opportunity to take the written test.

The written test is conducted through internet/Email and successful candidates will be shortlisted for a campus interview to be held at Delhi. The final selection of candidates will be based on overall performance.



Advertising companies, brand consultancies, Research companies, Innovation and research departments of any company, Design houses, Media and creative production houses, or as a creative leader, trainer or manager



Last date for submission of forms: 25 August 2014

Date for written test: 28 September 2014

Personal Interview : October, 2014

Final list of the candidates : Sep/ October 2014

Last date for Submission of Fee : September/ October 2014

Programme Commencement :  End October/ beginning November 2014 (Exact date will be announced later)



Tuition Fees: Rs.1,80,000/-

Other academic and administrative costs (this includes study material, internet connectivity, library fees, etc.): Rs.45,000/-

Total cost of the programme excluding personal expenses and Boarding and Lodging: 2,25,000 INR, service taxes extra.


For more details of FULL TIME or Distance learning PROGRAM, please feel free to call 91 9910114584 or email at

© The Truth School 2013
For any further details please write at or call at +91-9910114584